Amarena Brand
BRAND DEVELOPMENT AND IDENTITY DESIGN
Women's golf apparel for younger player kinda sucks. It often targets older players or simply adapts men's cuts to women's sizes. With more young women entering the sport, there's a clear gap for performance wear that actually reflects their style. Amarena was created to fill that space. The brand identity draws from Italian design principles—clean lines, quality craftsmanship, and an approach to femininity that's confident, not compromised. It's golf apparel built for how young women actually want to dress on the course
Role: Brand Identity, Art Direction, User Research
Logo Design
The logo plays with the brand's namesake: the "A" echoes a cherry's shape, while the "R" mimics the playful knot of a cherry stem. From there, the full identity developed.
Website Design.
The website brings the brand to life as an e-commerce platform. Designed mobile-first, it prioritizes easy navigation and highlights Amarena's playful photography.
